We introduce new visual motive for PQ 2023

Studio Artbureau have created a new visual identity for the 15th edition of Prague Quadrennial. We are excited to share it with you. Here are few words of explanation from the PQ team:

“PQ 2023 happens in the world, where most of our encounters are moved online. For audiences and artists, it is an unprecedented situation, where live arts find themselves on thin ice. The next edition of PQ represents the effort to create visions of the future, which takes into account the gradual digitalization and desires to reinstate the old customs. Yet we cope with a certain barrier that restricts us from fully embracing the works of art.

This barrier occurs in the key visual motive of PQ 2023. The creative studio Artbureau modifies the festival’s visual content by way of a barrier = plastic film, impermeable, but transparent. It becomes sort of a medium, which simultaneously reveals and covers the artistic content behind it. The plastic film represents flexibility, it can be perceived as a protective element, it creates a crude coating that can be deformed and new, unique structures and shades come to life. This motive enables openness with respect to the content, while it works smartly with the principle of distortion and focus of the objects behind the film. It also suggests an ecological paradox. These aspects symbolise the key themes of PQ 2023; deforming the film as an opportunity to be unique, impermeability as a portrayal of the barrier that PQ will attempt to overcome in order to mediate live art to its audience.”